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2019 Sakura-No Shincha Moe

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2019 Sakura-No Shincha Moe

First harvest, old seed grown bushes, beyond organic

Shincha (translated as "new tea") is the first early harvest of the year. It is extremely sweet, with close to no astringency whatsoever, and refined, the latter aspect being hard to overstress.

There's also a poetic sense to drinking the first tea of the year - in a way, it encapsulates beautifully the essence of the quiet period of no fresh tea, it is a time of looking back and reflecting on where we have come from and definitely bears a special place in the heart of the tea lover.

As these teas always come in such limited quantities, they are mostly drunk up locally and rarely reach the Western market.


SAKURA-NO SHINCHA from Mr. Matsumotos tea garden in Kumamoto prefecture, Kyushu. Mr. Matsumotos tea does not carry an EU organic certification as he has no incentive to go through the procedure - Mr. Matsumoto is following the ancient Japanese concept of non-fertilization, which includes the avoidance of any fertilizers whatsoever, including organic, and considers it to be an even higher standard - this is what we like to call "BEYOND ORGANIC". The seed-harvested bushes on his land are already 70 years old, which is considered to be very old by Japanese standards, having roots that go much deeper, reaching nutrients and elements untouched by young and regular plantation style bushes that are prevelant.


Brewing tips

200ml / 65C


I - 60sec, II - 10sec, III - 10sec




South-Kyushu, Japan

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